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Authors

As authors, researchers, and practitioners, Pamela ShockleyZalabak, Ph.D., and Sherwyn Morreale, Ph.D., are ideally positioned to write a book about building and rebuilding trust. Their combined publishing record includes over 23 books and 150 journal articles, many of which have carefully probed the nature of trust. Their research-based trust model developed with international colleagues and tested in organizations of many types and descriptions, includes five trust drivers—the reasons why trust is present or absent: 1) Competence; 2) Openness and Honesty; 3) Concern for Others; 4) Reliability; and 5) Identification. In 2010, they published their first critically acclaimed book on building trust. In 2016, they applied the five trust drivers in two national censusrepresentative surveys to explore voters’ perceptions of their trust in the presidential candidates—Clinton and Trump. In a third national survey, they examined voters’ perceptions of trust in Trump after his first two years as a President. Over the years, they have traveled globally examining trust in leaders in Europe, China, Poland, and Russia, publishing findings and conclusions about the importance of trust, regardless of international boundaries.

Pamela Shockley-Zalabak [Ph.D., University of Colorado, Boulder] is the President of CommuniCon, Inc. and Chancellor and Professor Emerita at the University of Colorado Colorado Springs. CommuniCon, Inc., in business for over 30 years, is a consulting company focusing on building high-trust organizations. Shockley-Zalabak has worked with over 200 for-profit and non-profit organizations throughout the U.S., Europe, Russia, China, India, and Poland. Along with her colleagues she has collected data about organizational trust on four continents and in multiple languages. A frequent speaker, Shockley-Zalabak and her colleagues use their unique trust model to inform university classrooms and engage with leaders of all types of institutions to understand trust building in turbulent times. Shockley-Zalabak serves as an advisor to the U.S. Olympic and Paralympic Museum and is the executive producer of its award-winning series, Becoming Your Personal Best:  Life Lessons from Olympians and Paralympians. 

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Sherry

Sherwyn Morreale (Ph.D., University of Denver) is Professor in Communication at University of Colorado Colorado Springs. Her main research interests focus on  understanding trust and distrust, organizational trust, communication competence,  communication education, and public speaking.  Morreale has given over 205 presentations and trainings at academic meetings and conventions. Those presentations resulted in top panel and distinguished article awards.  In 2009, Morreale received the Annual Award for Communication Excellence in the Discipline from the Rocky Mountain Communication Association, and in 2010, the Samuel L. Becker Distinguished Service Award from the National Communication Association.  Morreale teaches graduate communication courses including advanced and online public speaking. From 1997-2005, she served as the Associate Director of National Communication Association.

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